By Robyn Collins
 There are many individuals and groups associated with schools and many of these people are likely to have valuable ideas to contribute to schools. Because they are close to your school they also have a vested interest in its success. The more you involve these people in contributing to the strategic direction you wish the school to take, the more ownership they will have of the final product and the more loyalty for the brand.
Generally when schools talk about their stakeholders they are thinking of the board, parents, staff and students; however, this excludes many important and valuable groups from providing input to your strategic planning and thinking.
Stakeholders also might include:
Old Scholars
Business owners
Employees who take students for work experience, for example
Clients/customers
Community groups
Community leaders
Competitors
Donors
Experts on educational issues, such as university personnel
Regulators
Suppliers
Professional Organizations
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